Everyone is talking about reading as a practice but when I came across one comparing it to air we breathe, I paused. Why do we read? It is a big question. I do not reckon there are stereotype answers to it. If I am sharing why I do read, I can attribute it to divine blessings. A reader is a blessed person. He is different by all means, able and empathetic. He who reads lives many lives while unreaders lead only one life before they pass away. The best relative example to a reader is a tropical fruit mixture in the summer heat. Within a group of people, we may label readers by tranquility and patience. Trust not who came without a book. Eventually, if you make a habit of reading, multiple gates get opened before you. Books are keys. How many keys are there in your chain?
Today I've received my daily inspirational quote from " Insight of the Day" and it said " the most powerful element in advertising is the truth" by William Bernbach – 1911-1982, Advertising Director. Bernbach's words looked similar to those of the father of advertising. “Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it” David Ogilvy once advised. Spit it out and be sure to spill it wonderfully. Entertain and educate us before you sell to us.
As I grew older, Cadabra, Inc. became the world’s largest online retailer; namely, Amazon, Inc. Jeff Bezos is a source of inspiration as a Dot-com bubble survivor. His unorthodox business model made him the first ever centi-billionaire at the top of Forbes 2018’s list. He uplifted the e-commerce industry, yet left competitors behind digital uncertainties. News flash! The profit margins of big names, such as Toys R Us, were squeezed as Amazon and big-box retailers slashed prices bring customers into virtual stores.
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